Domain Name Wire » News » Ancestry.com Warns about Country Code Domains in SEC Filing - The Domain Industry's News Source: "Company cites global domain name protection as risk in S-1.
Ancestry.comAncestry.com has filed to go public. It’s another example of a great business built on a generic, category-killer domain name. But in its S-1 filing with the Securities and Exchange Commission, the company cites challenges acquiring country code domain names as a risk:
If we are unable to protect our domain names, our reputation and brand could be affected adversely.
We have registered domain names for website destinations that we use in our business, such as Ancestry.com, Genealogy.com and myfamily.com. However, if we are unable to maintain our rights in these domain names, our competitors could capitalize on our brand recognition by using these domain names for their own benefit."